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Jemshah
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Asked: 2023-01-20T17:11:29+00:00 In:

Explain, five ways in which an organization may influence consumers attitude towards its products in order to increase sales. (10 marks)November 2022

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Explain, five ways in which an organization may influence consumers attitude towards its products in order to increase sales. (10 marks)November 2022

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    1. Product positioning: The organization can position its products in a way that appeals to consumers’ needs, wants, and values.
    2. Advertising and promotion: The organization can use advertising and promotion to create awareness and interest in its products, and to change consumers’ attitudes towards them.
    3. Publicity and Public Relations: The organization can use publicity and Public Relations to create a positive image of the company and its products, and to change consumers’ attitudes towards them.
    4. Branding: The organization can use branding to create a strong, consistent image for its products that appeals to consumers’ emotions and values.
    5. Packaging: The organization can use packaging to make its products more appealing to consumers and to change their attitudes towards them.
    6. Personal selling: The organization can use personal selling to persuade consumers to buy its products, and to change their attitudes towards them.
    7. Sales promotion: The organization can use sales promotion to increase the perceived value of its products, and to change consumers’ attitudes towards them.
    8. Customer service: The organization can use customer service to create a positive experience for consumers, and to change their attitudes towards its products.
    9. Product modification: The organization can modify its products to meet the changing needs and wants of its customers and to change their attitudes towards its products
    10. Online reputation management: The organization can use online reputation management to monitor and shape the public’s perception of its products and to change consumers’ attitudes towards them.
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