MARKETING MANAGEMENT

Explain four functions of product labels. (8 marks)November 2022

Outline the steps that a firm should follow when positioning its products. (12 marks)November 2022

Describe four forms of outdoor advertising that may be used in product promotion.(8 marks November 2022

Dodo Limited trains its channel members periodically. Explain six reasons why the firm trains them.(12 marks)November 2022

Explain, five ways in which an organization may influence consumers attitude towards its products in order to increase sales. (10 marks)November 2022

Describe five strategies that a service firm may use to manage fluctuations in demand and supply.(10 marks)November 2022

Outline five characteristics that highly satisfied customers exhibit. (10 marks)November 2022

Mambo Limited intends to select a supplier for its industrial products. Explain five factors that the firm may consider when selecting the supplier.  (10 marks)November 2022

Explain five circumstances under which a manufacturer may modify an existing channel arrangement.(10 marks)November 2022

Saka Limited is in the process of choosing brand elements for its products. Explain the criteria that the firm will use in choosing the eleménts. (10 marks)November 2022