Distinguish between creativity and innovation as used in entrepreneurship. (4 marks)June/July 2020
JemshahEnlightened
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Creativity refers to the ability to generate new and original ideas, and to think outside the box. It involves using imagination and problem-solving skills to come up with creative solutions to challenges or problems.
Innovation, on the other hand, refers to the process of turning creative ideas into practical, real-world applications or products. It involves taking creative ideas and turning them into new products, processes, or business models that can be implemented and bring value to customers or users.