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  1. Asked: January 20, 2023In:

    Explain five elements of physical evidence that a service firm should pay attention to.(10 marks)November 2022

    Best Answer
    Jemshah Enlightened

    Physical evidence refers to the tangible elements of a service that customers can see, hear, touch, taste, or smell. Here are some elements of physical evidence that a service firm should pay attention to: Design and layout: The design and layout of the service firm's physical space, such as the layRead more

    Physical evidence refers to the tangible elements of a service that customers can see, hear, touch, taste, or smell. Here are some elements of physical evidence that a service firm should pay attention to:

    1. Design and layout: The design and layout of the service firm’s physical space, such as the layout of the waiting area, the layout of the service area, and the layout of the service firm’s website or mobile app.
    2. Cleanliness and maintenance: The cleanliness and maintenance of the service firm’s physical space, such as the cleanliness of the service firm’s vehicles, the cleanliness of the service firm’s uniforms, and the cleanliness of the service firm’s website or mobile app.
    3. Signage and branding: The signage and branding of the service firm’s physical space, such as the design and placement of the service firm’s logo, the design and placement of the service firm’s signs, and the design and placement of the service firm’s website or mobile app.
    4. Lighting and temperature: The lighting and temperature of the service firm’s physical space, such as the lighting and temperature of the service firm’s vehicles, the lighting and temperature of the service firm’s uniforms, and the lighting and temperature of the service firm’s website or mobile app.
    5. Music and sound: The music and sound of the service firm’s physical space, such as the music and sound of the service firm’s vehicles, the music and sound of the service firm’s uniforms, and the music and sound of the service firm’s website or mobile app.
    6. Smell: The smell of the service firm’s physical space, such as the smell of the service firm’s vehicles, the smell of the service firm’s uniforms, and the smell of the service firm’s website or mobile app.
    7. Touch: The touch of the service firm’s physical space, such as the touch of the service firm’s vehicles, the touch of the service firm’s uniforms, and the touch of the service firm’s website or mobile app.
    8. Taste: The taste of the service firm’s physical space, such as the taste of the service firm’s vehicles, the taste of the service firm’s uniforms, and the taste of the service firm’s website or mobile app.
    9. Packaging: The packaging of the service firm’s physical space, such as the packaging of the service firm’s vehicles, the packaging of the service firm’s uniforms, and the packaging of the service firm’s website or mobile app.
    10. Technology: The use of technology in the service firm’s physical space, such as the use of technology in the service firm’s vehicles, the use of technology in the service firm’s uniforms, and the use of technology in the service firm’s website or mobile app.
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  2. Asked: January 20, 2023In:

    Explain five ways in which inflation may negatively affect the performance of a marketing firm (10 marks)November 2022

    Best Answer
    Jemshah Enlightened

    Increased costs: Inflation can lead to increased costs for a marketing firm, such as higher costs for raw materials, labor, and transportation. This can lead to a decrease in profit margins. Lower purchasing power: Inflation can lead to a decrease in the purchasing power of consumers, which can leadRead more

    1. Increased costs: Inflation can lead to increased costs for a marketing firm, such as higher costs for raw materials, labor, and transportation. This can lead to a decrease in profit margins.
    2. Lower purchasing power: Inflation can lead to a decrease in the purchasing power of consumers, which can lead to a decrease in demand for a marketing firm’s products and services.
    3. Difficulty in forecasting: Inflation can make it difficult for a marketing firm to forecast future costs and prices, which can lead to difficulties in budgeting and planning.
    4. Uncertainty: Inflation can create uncertainty in the economy, which can lead to a decrease in consumer confidence and a decrease in demand for a marketing firm’s products and services.
    5. Price adjustments: Inflation may force a marketing firm to adjust its prices, which can lead to a decrease in demand and a decrease in revenue.
    6. Difficulty in budgeting: Inflation can make it difficult for a marketing firm to budget for future expenses, which can lead to financial difficulties.
    7. Difficulty in planning: Inflation can make it difficult for a marketing firm to plan for the future, which can lead to difficulties in decision-making.
    8. Difficulty in forecasting sales: Inflation can make it difficult for a marketing firm to forecast sales, which can lead to difficulties in budgeting and planning.
    9. Difficulty in forecasting the production: Inflation can make it difficult for a marketing firm to forecast production, which can lead to difficulties in budgeting and planning.
    10. Difficulty in making long-term contracts: Inflation can make it difficult for a marketing firm to make long-term contracts, which can lead to difficulties in budgeting and planning.
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  4. Asked: January 20, 2023In:

    Roba Limited uses various price discrimination strategies to cater for different customer segments. Outline five such strategies. (10 marks)November 2022

    Best Answer
    Jemshah Enlightened

    Quantity discounts: Offering lower prices to customers who purchase a larger quantity of goods or services. Time-based pricing: Charging different prices for the same product or service based on the time of purchase, such as offering lower prices during off-peak hours. Customer segment pricing: CharRead more

    1. Quantity discounts: Offering lower prices to customers who purchase a larger quantity of goods or services.
    2. Time-based pricing: Charging different prices for the same product or service based on the time of purchase, such as offering lower prices during off-peak hours.
    3. Customer segment pricing: Charging different prices to different customer segments, such as offering lower prices to students or senior citizens.
    4. Geographical pricing: Charging different prices based on the location of the customer, such as charging higher prices in areas with higher costs of living.
    5. Personalized pricing: Charging different prices based on the individual characteristics of the customer, such as their income or past purchasing history.
    6. Bundle pricing: Offering a bundled package of goods or services at a lower price than if they were purchased separately.
    7. Two-part tariff: Charging a fixed fee (for example, a subscription fee) and then a variable fee (for example, a per-use fee) for a product or service.
    8. Price skimming: Setting a high initial price for a new product and then gradually lowering it over time.
    9. Psychological pricing: Using pricing strategies that take into account the psychological effects of different prices on customers, such as the use of odd pricing.
    10. Dynamic pricing: Continuously adjusting prices based on real-time demand, supply and competition.
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  5. Asked: January 20, 2023In:

    Explain five ways in which changes in technology may negatively affect a firms marketing activities.(10 marks)November 2022

    Best Answer
    Jemshah Enlightened

    Data security: As technology advances, the risk of data breaches and cyber-attacks increases, which can damage a firm's reputation and trust with customers. Ad-blocking: With the rise of ad-blocking software, it can be more difficult for firms to reach their target audience through traditional onlinRead more

    1. Data security: As technology advances, the risk of data breaches and cyber-attacks increases, which can damage a firm’s reputation and trust with customers.
    2. Ad-blocking: With the rise of ad-blocking software, it can be more difficult for firms to reach their target audience through traditional online advertising methods.
    3. Privacy concerns: As technology allows for more targeted and personalized marketing, privacy concerns may arise and make it harder for firms to collect and use customer data.
    4. New competition: New technologies can create new competitors, especially for small and medium-size firms that may not have the resources to invest in new technologies.
    5. Keeping up with the trends: Keeping up with the fast-paced changes in technology can be difficult and costly for firms, and not keeping up with the trends may cause a firm to lose its competitive edge.
    6. Human Error: Automation of marketing activities may lead to human error and can cause errors in the data and targeting of the marketing campaigns.
    7. Dependence on technology: Over-reliance on technology can cause a firm to lose touch with its customers and understand their needs, which may negatively affect the firm’s marketing activities.
    8. Lack of creativity: Automation of marketing activities can lead to a lack of creativity, which may not be able to compete with the human touch in marketing campaigns.
    9. Costly: Adoption of new technology can be costly, and firms may not be able to afford the investment, which may negatively affect their marketing activities.
    10. Outdated information: As technology advances, the information that firms have about their customers may quickly become outdated, which may negatively affect their marketing activities.
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