MARKETING MANAGEMENT

Dodo Limited trains its channel members periodically. Explain six reasons why the firm trains them.(12 marks)November 2022

Explain five ways in which changes in technology may negatively affect a firms marketing activities.(10 marks)November 2022

Describe four forms of outdoor advertising that may be used in product promotion.(8 marks November 2022

Roba Limited uses various price discrimination strategies to cater for different customer segments. Outline five such strategies. (10 marks)November 2022

Outline the steps that a firm should follow when positioning its products. (12 marks)November 2022

Explain five ways in which inflation may negatively affect the performance of a marketing firm (10 marks)November 2022

Explain four functions of product labels. (8 marks)November 2022

Explain five elements of physical evidence that a service firm should pay attention to.(10 marks)November 2022

Saka Limited is in the process of choosing brand elements for its products. Explain the criteria that the firm will use in choosing the eleménts. (10 marks)November 2022

Explain five circumstances under which a manufacturer may modify an existing channel arrangement.(10 marks)November 2022