Types of downward communication in an organization DEE (OCT/NOV 2016)

Downward communication is a type of communication that flows from higher levels of an organization, such as managers or executives, to lower levels, such as employees or team members. There are a number of different types of information that could flow in downward communication in an organization, including:

1. Policies and procedures: Downward communication is often used to share information about the organization’s policies and procedures, such as rules, guidelines, and expectations for behavior and performance. This helps to ensure that everyone is aware of the organization’s standards and expectations, and is able to comply with them.
2. Goals and objectives: Downward communication is also used to share information about the organization’s goals and objectives, such as its vision, mission, and strategic plans. This helps to ensure that everyone is aware of the organization’s direction and priorities, and is able to contribute to its success.
3. Feedback and performance: Downward communication is often used to provide feedback and performance information to employees and team members. This may include feedback on their work, evaluations of their performance, and suggestions for improvement.
4. Changes and updates: Downward communication is also used to share information about changes and updates that are happening in the organization, such as new initiatives, projects, or developments. This helps to ensure that everyone is aware of the changes and is able to adapt to them.