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Jemshah
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Asked: 2023-01-02T18:16:59+00:00 In:

State three objectives that an organisation may seek to achieve through product promotion. (3 marks)June/July 2020

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State three objectives that an organisation may seek to achieve through product promotion. (3 marks)June/July 2020

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    1. Increase sales: The primary goal of product promotion is often to increase sales of the product. By communicating the features and benefits of the product to potential customers, an organization can encourage more people to purchase the product.
    2. Build brand awareness: Product promotion can also be used to build awareness of an organization’s brand and products. By consistently promoting the brand and products through various channels, an organization can increase recognition and recall among potential customers.
    3. Establish a brand image: Product promotion can also be used to establish a particular image or identity for an organization’s brand. By crafting the messaging and positioning of the product and brand carefully, an organization can create a desired image in the minds of consumers.
    4. Introduce new products: Product promotion can be used to introduce new products to the market. By promoting the features and benefits of a new product, an organization can generate interest and demand for the product.
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