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Jemshah
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Asked: 2023-01-20T15:31:10+00:00 In:

Saka Limited is in the process of choosing brand elements for its products. Explain the criteria that the firm will use in choosing the eleménts. (10 marks)November 2022

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Saka Limited is in the process of choosing brand elements for its products. Explain the criteria that the firm will use in choosing the eleménts. (10 marks)November 2022

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    1. Relevance: The chosen brand elements should be relevant to the product, the target market, and the overall brand identity.
    2. Distinctiveness: The chosen brand elements should be distinctive and easily recognizable, helping to set the brand apart from its competitors.
    3. Flexibility: The chosen brand elements should be flexible and adaptable to different contexts, mediums, and channels, allowing the brand to evolve over time.
    4. Legality: The chosen brand elements should be legal and not infringe on any existing trademarks or intellectual property rights.
    5. Memorability: The chosen brand elements should be memorable and easy for consumers to recall, helping to build brand awareness and loyalty over time.
    6. Emotional appeal: The chosen brand elements should evoke an emotional response from the target market, helping to create a deeper connection with the brand.
    7. Re-enforcement of the brand promise: The chosen brand elements should support and re-enforce the brand promise, helping to communicate the brand’s value proposition to the target market.
    8. Cultural appropriateness: The chosen brand elements should be appropriate and respectful of the target market’s culture and values.
    9. Synergy: The chosen brand elements should work together in harmony, creating a cohesive and consistent brand identity.
    10. Scalability: The chosen brand elements should be able to scale with the company’s growth and expansion plans.
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