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Jemshah
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Asked: 2023-01-20T15:22:24+00:00 In:

Roba Limited uses various price discrimination strategies to cater for different customer segments. Outline five such strategies. (10 marks)November 2022

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Roba Limited uses various price discrimination strategies to cater for different customer segments. Outline five such strategies. (10 marks)November 2022

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    1. Quantity discounts: Offering lower prices to customers who purchase a larger quantity of goods or services.
    2. Time-based pricing: Charging different prices for the same product or service based on the time of purchase, such as offering lower prices during off-peak hours.
    3. Customer segment pricing: Charging different prices to different customer segments, such as offering lower prices to students or senior citizens.
    4. Geographical pricing: Charging different prices based on the location of the customer, such as charging higher prices in areas with higher costs of living.
    5. Personalized pricing: Charging different prices based on the individual characteristics of the customer, such as their income or past purchasing history.
    6. Bundle pricing: Offering a bundled package of goods or services at a lower price than if they were purchased separately.
    7. Two-part tariff: Charging a fixed fee (for example, a subscription fee) and then a variable fee (for example, a per-use fee) for a product or service.
    8. Price skimming: Setting a high initial price for a new product and then gradually lowering it over time.
    9. Psychological pricing: Using pricing strategies that take into account the psychological effects of different prices on customers, such as the use of odd pricing.
    10. Dynamic pricing: Continuously adjusting prices based on real-time demand, supply and competition.
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