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Jemshah
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Asked: 2023-01-20T17:21:38+00:00 In:

Explain four functions of product labels. (8 marks)November 2022

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Explain four functions of product labels. (8 marks)November 2022

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    1. Identification: Product labels are used to identify the product, including its name, brand, and manufacturer. This helps customers to easily identify the product on the shelf and makes it easier for them to find what they are looking for.
    2. Branding: Product labels are used to create a consistent image for the product and to convey the brand’s identity. This helps customers to easily recognize the product and to associate it with the brand.
    3. Information: Product labels provide important information about the product, such as its ingredients, nutritional value, and usage instructions. This helps customers to make informed decisions about the product and to use it correctly.
    4. Safety: Product labels are used to provide safety information about the product, including any warnings or precautions that should be taken. This helps customers to use the product safely and to avoid any potential hazards.
    5. Legal compliance: Product labels are used to comply with legal requirements, such as labeling laws, which mandate that certain information must be included on product labels.
    6. Traceability: Product labels are used to provide traceability information that can be used to identify the product throughout the supply chain. This helps to ensure the safety and quality of the product and to identify any potential issues.
    7. Marketing: Product labels are used to market the product and to communicate its key features and benefits to customers. This helps to increase the product’s visibility and to create a positive image for the product.
    8. Packaging: Product labels are used to enhance the overall packaging of a product. They help to create an attractive and cohesive package design that stands out on the shelf and appeals to customers.
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