Explain each of the following types of entrepreneurs:
(a) acquirer;
(b) promoter.(4 marks)June/July 2020
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Explain each of the following types of entrepreneurs:
(a) acquirer;
(b) promoter.(4 marks)June/July 2020
(a) An acquirer is an entrepreneur who starts or grows a business by acquiring existing companies or assets. Acquirers may use various strategies, such as mergers, acquisitions, or leveraged buyouts, to grow their businesses. Acquirers are typically focused on growing their businesses through strategic acquisitions rather than developing new products or services.
(b) A promoter is an entrepreneur who starts a business by creating a new product or service and bringing it to market. Promoters are typically focused on innovation and building new businesses from the ground up. They may also be involved in marketing and promoting their products or services to potential customers.