Dodo Limited trains its channel members periodically. Explain six reasons why the firm trains them. ral le oe (12 marks)November 2022

1. Product knowledge: Training channel members on the features, benefits, and uses of the products will help them to communicate effectively with customers and to make informed sales decisions.
2. Sales techniques: Training channel members on sales techniques will help them to effectively market and sell the products to customers.
3. Marketing strategies: Training channel members on the company’s marketing strategies will help them to understand the target market, the company’s competitive advantage, and how to position the products to appeal to customers.
4. Industry knowledge: Training channel members on industry trends and developments will help them to understand the current market conditions and to make informed decisions about the products.
5. Competitor analysis: Training channel members on competitor analysis will help them to understand the company’s competition and to develop strategies to differentiate the products from the competition.
6. Legal and regulatory compliance: Training channel members on legal and regulatory compliance will help them to understand the laws and regulations that apply to the products and to ensure that the company and its channel members are in compliance.
7. Technology: Training channel members on new technologies that are related to the products will help them to understand how to use the products and to communicate effectively with customers.
8. Professional development: Training channel members on professional development topics will help them to acquire new skills, knowledge, and abilities that will help them to be more effective in their roles.
9. Communication: Training channel members on communication skills will help them to effectively convey the company’s message to customers and other channel members.
10. Customer service: Training channel members on customer service will help them to understand how to create a positive customer experience, and to effectively resolve customer complaints and issues.

11.Teamwork: Training channel members on team-work will help them to understand how to work effectively with other channel members and to achieve common goals.

12.Problem-solving: Training channel members on problem-solving skills will help them to identify, analyze and solve problems that might arise in the marketing and sales of the products.