write a report. (16 marks)July 2020

Dear Managing Director,

I am writing to report on the findings of the investigation into the decline in customer numbers at Uwezo Supermarket over the past three months.

Through interviews with staff and customers, as well as analysis of sales data, we have identified several key factors contributing to the decline.

Firstly, many customers have reported that they are unhappy with the quality of some of the products being sold at Uwezo Supermarket. In particular, there have been complaints about produce being past its expiration date, and about the selection of products being limited.

Secondly, customers have also expressed dissatisfaction with the cleanliness of the store, citing issues with dirty floors and a lack of attention to detail in the store’s appearance.

Finally, there have been a number of complaints about the attitude and behavior of some of our staff. Customers have reported feeling rushed or ignored by staff, and have cited poor customer service as a reason for not returning to the store.

In order to address these issues and reverse the decline in customer numbers, we recommend the following actions:

1. Review and improve the quality of the products being sold at Uwezo Supermarket, including implementing stricter quality control measures and expanding the selection of products offered.
2. Increase the frequency of cleaning and maintenance in the store, and ensure that all staff are trained in maintaining a clean and well-presented environment.
3. Conduct customer service training for all staff, with a focus on building strong customer relationships and providing excellent service.

We believe that by implementing these recommendations, we can address the concerns of our customers and reverse the trend of declining customer numbers.

Thank you for your attention to this matter.

Sincerely, [Your Name]