The Magic Super Mall has been experiencing low tenancy since it was completed three years ago. As the Assistant Operations Manager, you have been asked by the proprietors to investigate the matter and write a report. Assume that you have completed the investigations and write the report. (16 marks)July 2020
JemshahEnlightened
Dear Proprietors,
I am writing to report on the low tenancy at the Magic Super Mall. After conducting a thorough investigation, I have identified several factors that may be contributing to the low tenancy at the mall.
First, it is important to consider the location of the mall. The mall is located in a suburban area that may not have a high enough foot traffic to sustain many stores. Additionally, there may be other shopping centers or malls in the area that are more convenient for customers, leading them to choose those locations over the Magic Super Mall.
Second, the mall may not have a strong enough tenant mix to attract and retain shoppers. Many successful malls have a good balance of popular national retailers, local boutiques, and entertainment options. If the Magic Super Mall lacks this balance, it may not be as attractive to shoppers.
Third, the mall’s marketing and branding efforts may not be effective in reaching and attracting potential tenants and shoppers. It is important for the mall to have a strong online presence and to consistently promote events and sales to draw in customers.
To address these issues, I recommend the following actions:
I hope these recommendations will help to improve the tenancy at the Magic Super Mall. If you have any questions or would like to discuss these recommendations further, please do not hesitate to contact me.
Sincerely, [Your Name] Assistant Operations Manage