Explain the following terms as used in communication process
i. encoding
ii. decoding
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Encoding refers to the process of translating a message or idea into a form that can be understood by the intended audience. This may involve translating the message into words, images, or other symbols that can be easily understood. For example, if someone wants to send a message to a colleague, they may encode the message in the form of a written email, a verbal conversation, or a visual presentation.
Decoding, on the other hand, refers to the process of interpreting and understanding the meaning of a message or idea that has been encoded by the sender. This involves translating the encoded message back into a form that can be understood by the receiver. For example, if someone receives an email from a colleague, they will need to decode the message in order to understand its meaning and intent.