you work as the sales officer pf baraka wholesalers. in the last three months, sales have gone down by 15%. The Manager has instructed you to investigate the matter and write a report with recommendations. Assume you have sey ccs your investigations and write the report. (16 marks) November 2022

Baraka Wholesalers Sales Report

Introduction

This report has been prepared to investigate the reasons for the 15% decrease in sales in the last three months, as directed by the Manager. The report provides an analysis of the data collected during the investigation and makes recommendations for improving sales.

Methods

To investigate the decrease in sales, the following methods were used:

1. Data analysis: Sales data from the last three months was analyzed to identify trends and patterns.
2. Surveys: Surveys were conducted with customers to gather feedback on their experiences with our products and services.
3. Interviews: Interviews were conducted with sales staff to gather their perspectives on the reasons for the decrease in sales.
4. Market research: Research was conducted on the market and competitors to identify trends and opportunities.

Findings

The data analysis revealed that the decrease in sales was primarily due to a decrease in the number of new customers. Surveys and interviews with customers revealed that many were not aware of our products and services, or were not satisfied with the quality of our products. Additionally, market research revealed that our competitors were offering similar products at lower prices.

Recommendations

Based on the findings, the following recommendations are made to improve sales:

1. Increase marketing efforts: To increase awareness of our products and services, we recommend increasing our marketing efforts, such as advertising and promotions.
2. Improve product quality: To attract and retain customers, we recommend improving the quality of our products.
3. Offer competitive prices: To compete with our rivals, we recommend reviewing our prices and offering competitive prices.
4. Offer new products and services: To increase sales, we recommend introducing new products and services.
5. Train sales staff: To ensure that our sales staff are equipped to provide the best customer service, we recommend training them on customer service and sales techniques.

Conclusion

The decrease in sales over the last three months was primarily due to a decrease in the number of new customers. The findings and recommendations