List three types of advertising media in reference to marketing of products.(3 marks)June/July 2020

Types of advertising media include:

1. Print media: Advertising in print media includes newspapers, magazines, and other printed materials.
2. Broadcast media: Advertising through broadcast media includes television, radio, and podcasts.
3. Digital media: Advertising through digital media includes websites, social media platforms, and email marketing.
4. Out-of-home media: Advertising in out-of-home media includes billboards, signage, and other advertising displays that are located in public spaces.
5. Direct mail: Advertising through direct mail includes sending promotional materials directly to consumers through the mail.
6. Telemarketing: Advertising through telemarketing involves making promotional calls to potential customers.
7. Public relations: Advertising through public relations involves promoting an organization or product through media relations, event sponsorship, and other activities that generate positive exposure.