MARKETING MANAGEMENT

Mambo Limited intends to select a supplier for its industrial products. Explain five factors that the firm may consider when selecting the supplier.  (10 marks)November 2022

Outline five characteristics that highly satisfied customers exhibit. (10 marks)November 2022

Describe five strategies that a service firm may use to manage fluctuations in demand and supply.(10 marks)November 2022

Explain, five ways in which an organization may influence consumers attitude towards its products in order to increase sales. (10 marks)November 2022