MARKETING MANAGEMENT

Explain five elements of physical evidence that a service firm should pay attention to.(10 marks)November 2022

Saka Limited is in the process of choosing brand elements for its products. Explain the criteria that the firm will use in choosing the eleménts. (10 marks)November 2022

Explain five circumstances under which a manufacturer may modify an existing channel arrangement.(10 marks)November 2022

Mambo Limited intends to select a supplier for its industrial products. Explain five factors that the firm may consider when selecting the supplier.  (10 marks)November 2022