MARKETING MANAGEMENT

Outline five characteristics that highly satisfied customers exhibit. (10 marks)November 2022

Describe five strategies that a service firm may use to manage fluctuations in demand and supply.(10 marks)November 2022

Explain, five ways in which an organization may influence consumers attitude towards its products in order to increase sales. (10 marks)November 2022

Dodo Limited trains its channel members periodically. Explain six reasons why the firm trains them.(12 marks)November 2022

Explain five ways in which changes in technology may negatively affect a firms marketing activities.(10 marks)November 2022

Describe four forms of outdoor advertising that may be used in product promotion.(8 marks November 2022

Roba Limited uses various price discrimination strategies to cater for different customer segments. Outline five such strategies. (10 marks)November 2022

Outline the steps that a firm should follow when positioning its products. (12 marks)November 2022

Explain five ways in which inflation may negatively affect the performance of a marketing firm (10 marks)November 2022

Explain four functions of product labels. (8 marks)November 2022